Uber has named Thomas Ranese as Vice-President of Global Marketing, as per media reports.
Ranese, currently Vice President, Global Hardware Marketing at Google, will reportedly join Uber next month. He will be responsible for marketing the company’s products and businesses internationally, heading its brand, creative, research and regional marketing teams.
He joins Uber after 10 years at Google.
Before Google, Ranese was the Chief Marketing Officer of New York State, where he revived the ‘I Love NY’ campaign.
In a statement, Uber said Ranese’s work during his time at the Empire State Development demonstrated ‘he is passionate about local communities and understands the opportunities and challenges for Uber at the local level’.
At Uber, Ranese will report into Jill Hazelbaker, Senior Vice President, Marketing and Public Affairs. The hire is part of Uber’s overhaul of its marketing department, after July’s mass layoffs.
In an announcement, Hazelbaker described Ranese as a ‘brilliant strategist and a beloved people manager with deep global marketing expertise’.
Ranese said in a statement, ‘Uber is one of the rare companies that’s become a verb – and an iconic brand that’s redefining how we move, eat, work and more in cities around the world. I’m excited to work with teams around the world to strengthen our marketing capabilities, drive growth, and help transform the Uber brand.’