Fri. Nov 15th, 2019

The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers

Image - Prasun Kumar

This column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend special column shall feature the head honchos across industries and services.

This weekend we feature Prasun Kumar, marketing head, Magicbricks, who talks about his favourite brands, ads, web-series amongst others.

A brand which is your life-line and why?

Levis is the only brand that I allow to get up, close and personal with me. There are some brands that leave an imprint on you in more ways than one. Having been a part of this brand’s fantastic and rocking team, was perhaps the best time of my professional career. While the brand is dynamic the product is sturdy, comfortable and stylish and that has been the reason why Levis has a huge fan following in India.

An ad which is an all-time favorite/ or an ad which inspires you/ or an ad which is a work of creative genius according to you.

I have always been fascinated with the entire series of Fevicol ads initially developed by Ogilvy. “Fevicol ka mazbbot jod hain..tootega nahin”, became a household tagline. It showed the power of a simple insight and simple execution and how simple messaging can convert and B2B product into a B2C consumption category.

A marketing gimmick which you believe is pure gold and why?

The initial days of limited hours online sale of mobile handset brands. Gimmicks have always been a part of marketing strategies to attract consumers. And especially now, when e-commerce players create hype to ensure that consumers keep visiting and spending online.
Amazon/Flipkart have built a multi-million dollar industry out of this marketing gimmick.

Your current web-series obsession and why?

Oops! No time for this. But I spend a lot of time on our newly launched Youtube channel MBTV.

An app you can’t live without.

TEDX for sure. I am completely hooked on to all the knowledge and awesomeness that is attached with it. It is all about how ideas can be spread through simplified and authentic storytelling.

[“source=brandequity”]