Marketers should view media as only a means to an end: GroupM report
GroupM has launched the ‘This Year Next Year Worldwide Media Forecast’, stating that India is the…
GroupM has launched the ‘This Year Next Year Worldwide Media Forecast’, stating that India is the…
Technology is evolving at a breakneck pace and giving consumers options they never thought possible….
Bhubaneswar: A day after the Centre announced to make hallmarking of gold jewellery and artefacts…
A third of pharma companies will be spending more than half of their marketing budget…
“There is a ton of data that is available. At times, that data can be…
While there are plenty of marketing team “recipes” available out there, building a department from…
Parents may be among the world’s best multitaskers, but they’re no match for the internet’s…
In 2014, I got in on the ground floor of what I thought was a…
This column is specially curated for advertisers to peek into the minds of the CEOs…
To stay in business, you have to go where the consumers are, and consumers are…
When you’re creating your company’s digital marketing plan, it’s tempting to go for strategies that…
BENGALURU: Despite all the warnings the police has been spreading about the dangers of befriending…