Marketers should view media as only a means to an end: GroupM report
GroupM has launched the ‘This Year Next Year Worldwide Media Forecast’, stating that India is the…
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Top 4 Marketing Trends You Need to Know for 2020
Technology is evolving at a breakneck pace and giving consumers options they never thought possible….
SSC CHSL 2020: Important dates to keep in mind
Bhubaneswar: A day after the Centre announced to make hallmarking of gold jewellery and artefacts…
Pharma to increase spend on digital marketing – report
A third of pharma companies will be spending more than half of their marketing budget…
Role of marketing has shifted from changing perceptions to changing behaviour: Ravi Desai
“There is a ton of data that is available. At times, that data can be…
A Recipe For Success: A Marketing Team Baked To Perfection
While there are plenty of marketing team “recipes” available out there, building a department from…
Here’s How To Master Internet Safety For Kids
Parents may be among the world’s best multitaskers, but they’re no match for the internet’s…
How to stop vanity marketing from killing your startup
In 2014, I got in on the ground floor of what I thought was a…
The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers
This column is specially curated for advertisers to peek into the minds of the CEOs…
Three Digital Marketing Trends That Can Bring You Closer To Your Customers
To stay in business, you have to go where the consumers are, and consumers are…
This $20 Email Tool Could Take Your Marketing Strategy to New Heights
When you’re creating your company’s digital marketing plan, it’s tempting to go for strategies that…
Woman loses jewellery worth Rs 2.2 lakh to Facebook friend
BENGALURU: Despite all the warnings the police has been spreading about the dangers of befriending…