Sun. Jul 21st, 2019

Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
    Jan 14, 2019 by Amy Gesenhues
    The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape.
  • Google decision to yank comments from webmaster blog highlights user-generated content challenges
    Jan 14, 2019 by Amy Gesenhues
    If Google can’t filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?
  • Catalina adds first attribution tracking service
    Jan 11, 2019 by Barry Levine
    The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.
  • Marketers react to Gartner finding: Martech spending now exceeds staff costs
    Jan 11, 2019 by Barry Levine
    A recent report by the research firm indicates that a corner may have been turned for marketing budgets.
  • Mobile carriers end data sharing with location aggregators; should marketers worry?
    Jan 11, 2019 by Greg Sterling
    Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Salesforce launches Einstein Visual Search for retailer product discovery
    Jan 14, 2019 by Barry Levine
    This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
  • Join your tribe at MarTech
    Jan 14, 2019 by Scott Brinker
    Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound familiar? Then we suggest you attend The MarTech® Conference, April 3-5 in San Jose.

Online Marketing News From Around The Web:

  • ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories, Digiday
  • 6 B2B Content Strategy Pitfalls to Avoid, Marketo
  • Facebook’s new Stories feature for event sharing actually sounds useful, The Verge
  • How to Invest in Videos, Apps, Big Content, Practical Ecommerce
  • Introducing Three and a Half Degrees: A Podcast for Business Stories in the Age of Connectivity, Facebook Business
  • Stop the presses: How a new publishing platform can help local news, Google’s Keyword Blog
  • The 3 Magic C’s of Online Customer Experience, CMS Wire
  • Why Did My Pinterest Monthly Viewers Decrease?, Tail Wind Blog