Marketers should view media as only a means to an end: GroupM report
GroupM has launched the ‘This Year Next Year Worldwide Media Forecast’, stating that India is the…
Marketing
Performance Video is the Future of Marketing. Here’s Why.
The marketing world moves a mile a minute and it can be hard to identify…
Top 4 Marketing Trends You Need to Know for 2020
Technology is evolving at a breakneck pace and giving consumers options they never thought possible….
Mobile App Marketing Trends That Will Make It Big in 2020
Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there…
Pharma to increase spend on digital marketing – report
A third of pharma companies will be spending more than half of their marketing budget…
Ending The Debate Of Sales Versus Marketing
The gap between sales and marketing silos is perennial and pervasive. I was at a…
The Four-Part Formula For Marketing Success
I spend a couple of hours each week helping less experienced chief marketing officers (CMOs)….
Role of marketing has shifted from changing perceptions to changing behaviour: Ravi Desai
“There is a ton of data that is available. At times, that data can be…
A Recipe For Success: A Marketing Team Baked To Perfection
While there are plenty of marketing team “recipes” available out there, building a department from…
This digital marketing masterclass is a must for every new entrepreneur
TLDR: Get started on a digital marketing strategy that works to land your first 1,000 customers,…
Marketing magazine closes print operation
The print edition of Marketing magazine is no more, with the publication conceding it is…
5 Ways 5G Will Transform Marketing
Every new generation of wireless technology is met with great fanfare. The jump from 1G…